Add A Facebook Pixel To Your Dashboard
A Facebook pixel is an analytics tool that consists of a code that you can put inside of your Dashboard. The pixel fires to track landing page visitors. This data allows you to retarget those users with Facebook ads in the future, as well as see what they’re doing on your landing pages when they return. This allows you to gain more insights about your audience, send targeted messaging to users who already know your brand, and track the effectiveness of your paid social advertising efforts.
Here are the steps to implement your Facebook Pixel:
Head over to https://business.facebook.com and click Business Manager on the top left and then CREATE PIXEL
Follow any steps that Facebook Requires until you are able to copy your pixel.
Once you grab your Pixel from Facebook, please click on MY ACCOUNT - UPDATE PROFILE in your Dashboard and PASTE your pixel in the following section and then hit SAVE on the bottom of your profile.
Starting from this point and going forward all traffic will be tracked inside of Facebook.