What do the different campaign types mean?

Taking a look through your Campaigns page, you’ll find an ever-expanding library of fun, highly-relevant and highly-effective campaigns available for use, ready at your fingertips.

But what do the tags at the top of the campaign thumbnail images signify? What is the difference between a “Drip” versus an “Email”? Here is where we’ll break each campaign type down in granular detail to help you differentiate and better understand the use and significance of each.
 

Live Event

This is an event campaign held in person at a live location. These campaign types typically include a wide-array of assets ranging from sign-up landing pages, email invitations, autoresponder (confirmation/reminder) emails, social media invitations, and print assets made readily-available for you to print and distribute.

When setting up this campaign-type, be sure to enter in the actual date of the event. Once you have hit Let’s Rock and setup your campaign correctly, the system will automatically create and schedule out your emails and social media posts according to the date of the event you provided.

To check the scheduled dates/times of your social media posts and emails, go to My Plan--> Your newly launched campaign --> Communications (paper airplane icon). The dates/times can be viewed for each communication as smaller text under the campaign title.

Webinar

This is an online event campaign held using the webinar provider service of your choice. While this campaign encompasses all of the marketing/promotional aspects of your webinar event, it is your responsibility to setup the ACTUAL webinar event using the service of your choice (i.e. Zoom or Google Hangouts).

NOTE: Please be sure to create your actual webinar event on the webinar service of your choice PRIOR to launching this campaign. The URL link of your webinar event is required to launch this campaign.

These campaign types typically include a wide-array of assets ranging from sign-up landing pages, email invitations, autoresponder (confirmation/reminder) emails, social media invitations, and print assets made readily-available for you to print and distribute.

When setting up this campaign-type, be sure to enter in the actual date of the event. Once you have hit Let’s Rock and setup your campaign correctly, the system will automatically create and schedule out your emails and social media posts according to the date of the event you provided.

To check the scheduled dates/times of your social media posts and emails, go to My Plan --> Your newly launched campaign --> Communications (paper airplane icon). The dates/times can be viewed for each communication as smaller text under the campaign title.

Drip

This campaign type includes emails ONLY (NOTE: some Drip campaigns may also contain opt-in landing pages). This campaign type may include only 1 email, or it may include a series of emails sent out over a period of time.

Registrants can NOT be added in entire groups to this campaign. To enter entire groups into an email series campaign all at once, please view the campaign type Email.

Email

This campaign type includes emails ONLY. This campaign type may include only 1 email, or it may include a series of emails sent out over a period of time.

This campaign’s emails are sent out to entire groups at a time by selecting the appropriate groups using the checkboxes provided on the Let’s Rock page of the campaign’s initial setup.

If you wish to add or remove groups from this Email campaign BEFORE the email is scheduled to send out, please go to My Plan --> Your campaign --> Edit (pencil icon) --> Add/remove checkboxes for the “Send to Groups” section.

NOTE: If the email for your campaign has not yet been sent out, you are free to add as many contacts into your overall contact list or groups as you wish. They will receive the email when the email is sent out.

Opt-In

This is an opt-in landing page ONLY campaign. There are NO emails/social media posts included within this campaign.

After you have launched your campaign, go to My Plan --> Your campaign --> Landing page (eyeball icon) to access your opt-in landing page. 

Once on the opt-in landing page, you can copy the URL of the site and distribute it by email or through social media however you like!

Promo

This is an email and social media campaign promoting a particular product, event, opportunity or campaign.

When launching this campaign, make sure to complete all necessary fields (Affiliate Link, event URL, etc.) so that the communications direct your audience to the correct call to action.

Social

This is a social media ONLY campaign.

When launching the campaign, be sure to specify the intended Facebook page/group you wish to send this campaign to. 

After you have launched your campaign, the system will automatically schedule your social media posts out for you according to the start date and time you specified.

Go to My Plan --> Your campaign --> Communications (Paper airplane icon) to view/edit the scheduled dates/times of your social media posts and content.

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